Rolex Day-Date
Product Visualization
Details
This Rolex Day-Date project aimed to capture the prestige and timeless elegance of this iconic timepiece. Recognizing the need for impactful marketing visuals, we carefully crafted each element to reflect the watch's inherent luxury and high-quality construction.
Services
Art Direction
Product Visualization
Year
2025
Our approach for social media centered on producing crystal-clear image renders. These were designed for immediate visual impact, ensuring the Day-Date's refined details were showcased with utmost clarity across various digital platforms.
The entire image direction followed a clean and focused aesthetic, highlighting the intricate details of the watch. Each element was carefully crafted to enhance the key features and the exceptional finishing of the Day-Date, providing a detailed and immersive visual experience.
For the rendered visuals, we strategically employed the interplay of light and shadow. By experimenting with diverse lighting techniques, we aimed to accentuate the rich materials, the fluted bezel, and the overall sophisticated form of the Rolex Day-Date, creating compelling and visually dynamic assets.
We also incorporated advanced post-production techniques, such as Cryptomatte and pass compositing, allowing for more precise control over lighting, materials, and refined details.
The result couldn't be better! We achieved a product with high sharpness, where the metal details and reflections were fully preserved, ensuring a sophisticated and realistic look.
Credits
Art Direction & Production
Alberto Cristino
Mateus Otto
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