Macy's Thanksgiving Campaign
FOOH
Details
The campaign consisted of 86 video deliverables, primarily ad formats showcasing special promotional offers. These assets were scheduled to go live from the beginning of November through Thanksgiving Day.
Services
FOOH
Year
2025
CLIENT
Loop Studio
By the end of September 2025, Loop Studio was looking for a collaborator to support
the production of Macy’s Thanksgiving campaign.
The campaign featured a wide range of brands, including Gucci, LEGO, YSL, Dyson, Michael Kors, Nespresso, Crocs, Marc Jacobs, Pandora, Lancôme Génifique, UGG, Beats, Clinique, Godiva, Rabanne, Movado, Ninja, Sunday Riley, Pattern, among others.
Prosper’s role in the project was to handle the full production of all 3D deliverables, which included a total of 25 fake out-of-home–style videos. This portion of the production was developed under a tight schedule
and required a highly structured workflow.
All other aspects of the campaign—such as editing, color grading, motion design, animation, and final asset delivery—were handled by Loop Studio.
For Macy’s, Thanksgiving is more than a retail moment—it’s a cultural one. The visual language of a “parade of products” plays a central role in how the brand presents its offers during this period, drawing a clear connection to the iconic Macy’s Thanksgiving Day Parade. Maintaining a strong, cohesive aesthetic across all assets was essential to reflect the scale, celebration, and tradition associated with the event, while still keeping the focus on each individual product and promotion.
Design and Animation Process
One of the biggest challenges of the project was building a production pipeline capable of delivering 25 fully animated 3D assets in just 37 days, while also accommodating at least three rounds of feedback from multiple stakeholders. To achieve this, the timeline was structured on a weekly batch system, allowing a group of videos to be started and completed within the same week.
The final campaign experience consisted of a series of ads and stories presenting the promotional offers across platforms
In addition to the main deliverables, a teaser video was developed and released ahead of the campaign launch.
This teaser alone reached over 75 million views combined on Instagram and TikTok.
By the second week of November, all assets were finalized, and the client was highly satisfied with the results. Loop was also very happy with the collaboration, marking the first of many projects to come.
Delivering a campaign of this scale required not only speed and efficiency, but a strong commitment to brand consistency—especially for a date as significant as Thanksgiving. Ensuring that every asset aligned with Macy’s visual identity while honoring the importance and cultural weight of the day was a key factor in shaping a meaningful and cohesive campaign.
Thank you!
Credits
Full Campaign Production: Loop
Creative Direction: Meykllen Paulino
Pos Production Coordinator: Alberto Cristino
Design: Kevin Cabral
2D animation: Gabriel Dal'maso
Color Grading: Vitor Furlan
Editing and Finalization: Leonardo Drehmer
3D Production: Prosper
Animation & Modeling: Alberto Cristino
Animation: Mateus otto
Modeling: Lucas Barbosa
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