Casio A500WA-1
Product Assets
Details
This Casio A500WA-1 project was all about showcasing the enduring appeal and versatility of an iconic timepiece. We understood that for a brand looking to elevate its marketing, every visual element needs to communicate quality and attention to detail.
Services
Art Direction
Product Visualization
Year
2025
The main video took a narrative approach, subtly demonstrating the watch's key functionalities in relatable scenarios. Imagine the convenience of the alarm in the morning, coupled with the ability to instantly check the time in New York – a testament to its practical world time feature. We then took the watch on a journey, from the cabin of a plane to the a vibrant pool in Rio, visually reinforcing its global utility and even its water resistance. This approach moves beyond a simple product showcase, instead weaving the watch into the fabric of everyday life and adventure.
Our approach centered on highlighting the A500WA-1's inherent strengths through carefully curated visuals. We explored the nuances of its design by experimenting with two distinct color variations against a range of backgrounds. This allowed us to identify the most compelling combinations that truly brought out the model's aesthetic. The resulting imagery offers flexibility for use across various platforms, ensuring consistent brand representation.
Beyond the straightforward demonstrations, we embraced creative exploration through abstract and realistic scenes. Studio shots provided a clean, detailed look at the watch's form, while abstract backgrounds added an artistic flair, demonstrating our capability to craft visually engaging content that captures attention. These diverse visual styles cater to different marketing needs, offering a rich library of assets for a brand to utilize.
Credits
Art Direction & Production
Alberto Cristino
Mateus Otto
Next project
